Raws li ib tug neeg sawv cev ntawm cov tsoos Japanese cuisine, sushi tau tsim los ntawm lub regional delicacy mus rau lub ntiaj teb no catering tshwm sim. Nws qhov kev lag luam loj, cov qauv hauv cheeb tsam thiab kev tsim kho tshiab qhia cov yam ntxwv hauv qab no:
Ⅰ. Ntiaj teb no kev lag luam loj thiab loj hlob
1. Kev lag luam loj
Lub khw noj mov thoob ntiaj teb sushi thiab kiosk kev lag luam loj tau mus txog US $ 14.4 nphom hauv 2024 thiab xav tias yuav nce mus rau US $ 25 nphom hauv 2035, nrog rau kev loj hlob txhua xyoo (CAGR) ntawm 5.15%. Hauv ntu kev lag luam, cov kev pabcuam noj mov muaj txiaj ntsig (tus nqi ntawm US $ 5.2 nphom hauv 2024), tab sis kev xa tawm thiab xa khoom yog qhov loj hlob sai tshaj plaws, xav tias yuav ncav cuag US $ 7.9 billion thiab US $ 7.8 billion hauv 2035, raws li qhov xav tau kom yooj yim.
2. Kev loj hlob tsav tsheb
Kev noj zaub mov zoo: 45% ntawm cov neeg siv khoom thoob ntiaj teb nquag xaiv cov zaub mov noj qab haus huv, thiab sushi tau dhau los ua thawj qhov kev xaiv vim nws cov ntsiab lus calorie tsawg thiab nplua nuj omega-3 fatty acids. Fast food casual (QSR) qauv nthuav dav: Sushi kiosks thiab cov kev pabcuam nqa tawm txhawb kev loj hlob. QSR xav tias yuav loj hlob los ntawm 8% txhua xyoo hauv tsib xyoos tom ntej. Piv txwv li, Poke Bar thiab Sushi Tsheb ciav hlau hauv Tebchaws Meskas suav nrog cov pej xeem hauv nroog los ntawm kev pabcuam tus kheej xaj kiosks. Kev lag luam thoob ntiaj teb thiab kev coj noj coj ua: Japanese cuisine tau nrov thoob plaws ntiaj teb, kev noj sushi hauv Brazil, United Kingdom thiab lwm lub teb chaws tau nce ntau, thiab cov khoom lag luam xws li Nobu tau txhawb nqa thoob ntiaj teb kev paub dhau los.
Ⅱ. Cov qauv kev lag luam hauv cheeb tsam
1. North America (kev ua lag luam loj tshaj)
Kev ntsuas ntawm US $ 5.2 nphom hauv 2024 thiab xav tias yuav yog US $ 9.2 nphom hauv 2035, nrog rau kev loj hlob txhua xyoo ntawm 7%. Kev tswj hwm los ntawm Tebchaws Meskas: Lub nroog xws li New York thiab Los Angeles muaj ob qho tib si high-end Omakase thiab kev lag luam conveyor siv sushi, thiab qhov nrov ntawm cov platforms takeaway tau nce nkag mus. Cov Kev Sib Tw: Cov saw hlau tso siab rau cov nqaij nruab deg tuaj, thiab cov nqi hloov pauv ntau.
2. Teb chaws Europe
Qhov ntsuas yog US $ 3.6 nphom hauv 2024 thiab xav tias yuav yog US $ 6.5 nphom hauv xyoo 2035. Lub teb chaws Yelemees suav txog 35% ntawm feem (qhov loj tshaj plaws hauv Tebchaws Europe), thiab Fabkis thiab United Kingdom suav txog 25% ntawm tag nrho. Qhov kev thov rau vegan sushi tau nce siab, thiab cov nroog xws li London thiab Berlin tau txhawb kev tsim kho hauv zos (xws li sushi uas suav nrog cov khoom xyaw hauv zos).
3. Asia-Pacific (qhov chaw ib txwm muaj thiab lub cav tawm tshiab)
Nyiv: Ib tus thawj coj hauv kev tsim kho thev naus laus zis, nrog cov cuab yeej siv hluav taws xob nrov (6 lub pob mov tsim hauv 1 thib ob), tab sis kev ua lag luam hauv zos tau yuam kom nws mus txawv tebchaws. Tuam Tshoj: Tuam Tshoj sab hnub tuaj suav rau 37% ntawm lub khw muag khoom (tsuas yog hauv Guangdong thiab Jiangsu), thiab kev noj ib tus neeg feem ntau yog qis dua 35 yuan (sau nyiaj ntau dua 50%). Japanese hom nthuav dav: Sushiro npaj yuav qhib 190 lub khw hauv Suav teb hauv 3 xyoos; Tus naj npawb ntawm cov khw muag khoom Hama Sushi tau nce los ntawm 62 mus rau 87, thiab thawj lub khw hauv Beijing tau muag txhua hli ntawm 4 lab yuan. Tus yuam sij rau hauv cheeb tsam: KURA tau thim tawm ntawm Tuam Tshoj vim yog cov khoom xyaw tsis tshiab thiab tus nqi siab, uas qhia tau hais tias cov tuam txhab muaj kev vam meej yuav tsum tau hloov mus rau hauv zos saj (xws li ntxiv cov zaub mov kub). Cov Neeg Esxias Qab Teb Hnub Tuaj: Singapore thiab Thaib tau dhau los ua cov ntsiab lus loj hlob tshiab, thiab cov khoom lag luam siab xws li Shinji los ntawm Kanesaka tau nyob hauv.
4. Kev lag luam tawm tshiab (Middle East, Latin America)
Middle East tau tshaj tawm cov npe sushi los ntawm "Belt and Road Initiative" (xws li Zuma hauv Dubai), thiab Latin America yog sawv cev los ntawm Peru lub tsev noj mov Osaka, kev koom ua ke ntawm cov nqaij nruab deg hauv zos.
Ⅲ. Consumption trends thiab cov khoom innovation
1. Cov khoom sib txawv
Kev noj qab haus huv thiab kev hloov pauv ntawm cov nroj tsuag: Vegan sushi siv taum paj thiab cov khoom noj nqaij nruab deg hloov pauv, thiab cov npe xws li Yo! Sushi optimize sodium cov ntsiab lus thiab cov khoom xyaw organic. Kev sib txawv ntawm kev ua noj ua haus: sushi tsoos yog qhov tseem ceeb, fusion sushi (xws li avocado yob) yog nrov nyob rau sab hnub poob, thiab customized sushi raws li tus kheej xav tau. Scene innovation: Sushi ua cov chav kawm thiab gamified noj mov (Sushi Lang APP muaj hmoo kos) txhim kho qhov kev paub.
2. Technology-tsav efficiency
Nrov nrov ntawm cov cuab yeej siv hluav taws xob: Cov kws ua zaub mov sushi txhim kho qib ntawm kev tsim qauv, thiab cov tshuab siv digital conveyor siv txo cov nqi zog (ib nrab hnub nyiaj rau 70%). Cov saw hlau hauv zos: Tuam Tshoj Sushi Lang siv Shandong foie gras thiab Dalian hiav txwv urchins, txo cov nqi los ntawm 40%; Xinjiang salmon hloov ntshuam thov.
Ⅳ. Kev lag luam cov nyom thiab cov lus teb
1. Muab cov saw hlau thiab cov nqi siab
Tus nqi ntawm cov khoom noj khoom haus zoo tshaj plaws suav nrog 30% -50% ntawm cov nqi khiav lag luam, thiab kev tsis sib haum xeeb ntawm thaj chaw (xws li Sino-US kev lag luam ua tsov rog) thawb tus nqi ntshuam. Lub tswv yim teb: Tsim cov chaw tsim khoom hauv cheeb tsam (xws li Fujian eels account rau 75% ntawm Suav Japanese khw noj mov) thiab khi cov neeg muag khoom hauv zos.
2. Kev ua raws cai thiab kev ruaj ntseg
Khoom noj khoom haus txaus ntshai: Cov nqaij nruab deg nyoos yuav tsum tau sim nruj me ntsis. Tom qab Tuam Tshoj rov pib xa cov khoom siv dej tawm sab nraud ntawm Nyij Pooj 10 lub nroog, lub sijhawm tshem tawm kev lis kev cai yuav txuas ntxiv 3-5 hnub, thiab tus nqi ua raws cai yuav nce 15%. Kev tiv thaiv ib puag ncig: txhawb nqa biodegradable ntim thiab xoom-khoom noj khoom haus, thiab 62% ntawm cov neeg siv khoom nyiam cov nqaij nruab deg.
3. Kev sib tw ua lag luam hnyav
Loj homogeneity: ib tug neeg noj nyob rau hauv nruab nrab thiab qis-kawg tau poob mus rau tsawg tshaj li 35 yuan, thiab high-end cia siab rau qhov sib txawv (xws li Omakase teem mov). Qhov tseem ceeb ntawm kev rhuav tshem qhov kev tsis sib haum xeeb: kev sib koom ua ke thiab kev yuav khoom ntawm cov lag luam ua lag luam (xws li kev sib tham thiab kev sib koom ua ke ntawm Sushiro thiab Genki Sushi), thiab cov npe me thiab nruab nrab tsom rau cov xwm txheej segmented (xws li lub tsev loj sushi pavilions).
Ⅴ. Kev cia siab yav tom ntej
Kev loj hlob xyaw: technology txo nqi (cov cuab yeej siv tsis siv neeg), kev noj qab haus huv innovation (nroj tsuag raws li, cov zaub mov uas tsis muaj calorie), thiab cov lag luam tawm tshiab (Southeast Asia, Middle East) yog peb cov lus qhia loj. Ntev mus ntev: Lub ntsiab lus ntawm sushi globalization yog qhov kev sib tw ntawm "kev muaj peev xwm hauv cheeb tsam + cov saw hlau resilience" - cov neeg ua tau zoo yuav tsum sib npaug cov kev txawj ntse thiab kev nyiam hauv zos, thaum yeej kev ntseeg siab nrog kev ruaj khov. Txij xyoo 2025 txog 2030, Asia-Pacific xav tias yuav tswj tau qhov kev loj hlob sai tshaj plaws (CAGR 6.5%), ua raws li North America thiab Europe, thiab lub peev xwm ntawm cov lag luam tawm tshiab tseem tsis tau tso tawm.
Melissa
Beijing Shipuller Co., Ltd.
WhatsApp: +86 136 8369 2063
Post lub sij hawm: Aug-07-2025